Saturday, August 30, 2008

Take Back the Filter!

plastic is forever
Hi everyone!

We have a new no-plastic friend, the inspirational Beth Terry at Fake Plastic Fish. Beth is awesome because she lives plastic-free AND writes letters to companies urging them to change their plastic-y ways.

She has brought our attention to Brita water filters:

Do you use Brita water filters to purify your tap water? Have you ever wondered what happens to all the used plastic filter cartridges at the end of their lives?

If you lived in Europe, you could take that filter to a drop-off location where it would be sent back to Brita for recycling. Unfortunately, here in North America, we have no options for recycling our Brita cartridges at all. Each plastic cartridge is either landfilled or incinerated, adding to the toxic waste that is already choking our planet.

That's why we have signed on to the Take Back The Filter campaign to urge The Clorox Company, which owns Brita in North America, to redesign their filters and provide a way for us to recycle them, as is done in Europe. Please join us!

Here's how you can help:

Sign the Petition

Send in your used filter cartridges

Read more about the issue

Forward this post to as many people as you know. This is a grassroots movement. If we don't speak up, who will?

Kerry and Erin

P.S. you can even send beth your old filters! learn more at

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