a plastic recyclers victory!

Brita® and Preserve® Announce Filter Recycling Program

11/18/2008: The Take Back The Filter campaign is thrilled to announce that Brita and Preserve have teamed up to create a take-back recycling program for Brita pitcher filter cartridges! Read the full press release here.

In a nutshell, beginning in January, folks will be able to drop off filters at Whole Foods Markets or mail them in. Preserve, a U.S. company manufacturing household products from recycled plastic, will recycle 100% of the plastic casing. And the filter material will be regenerated or converted to energy.